We are writing to provide clarity on the differences you may observe in the pricing of our app across various platforms and regions. This is a consequence of the pricing system employed by the Apple App Store and the changes that occur due to fluctuations in taxes and foreign exchange rates.

In the past, we set a base price in a primary currency for our app, and Apple would then calculate the equivalent price for different regions based on local currency conversion, taxation, and other factors. Whenever there were significant changes in exchange rates or taxation policies, Apple would adjust the local prices accordingly. This often led to price variations across different markets relative to the US dollar.

With the recent changes introduced by Apple, we now have the ability to keep the price of our app constant in any storefront, irrespective of changes in foreign exchange rates or taxation. However, this only applies to the regions where we choose to manually set the prices. For all other regions, the prices will continue to adjust automatically based on Apple's pricing changes relative to our local currency.

App Store vs Website Pricing

1. App Store Pricing System: Apple's App Store uses a complex pricing system that factors in currency conversion, local taxes, and other regional economic factors
2. Direct Control: We have more direct control over pricing on our website, which allows for potentially lower prices due to fewer intermediaries

Country-to-Country Variations

1. Local Storefronts: Apple maintains local storefronts for different countries, each with its own pricing structure
2. Currency Fluctuations: Exchange rates between currencies can cause prices to vary, even when the base price remains the same
3. Taxes: Different countries have varying tax rates and structures, which are often included in the App Store price
4. Economic Factors: Apple periodically adjusts prices based on economic changes in specific regions

These changes affect our proceeds, which are calculated based on the tax-exclusive price. We want to assure you that we are doing our best to maintain a balance between providing our app at a reasonable price and adapting to these mandatory adjustments. Please note that you may still observe price differences between our app on the App Store and our website due to these factors. We appreciate your understanding and patience as we navigate these complexities. Feel free to reach out to us if you have any questions or concerns.